---
title: Safilo Blog
description: It is our craftsmanship expertise and our excellent savoir-faire that allow us to make the most of the DNA of our owned and licensed brands.
---

[![sw](https://news-na.safilo.com/hubfs/Screenshot%202024-07-29%20110112-2.png)](https://news-na.safilo.com/blog/stuartweitzman)

## [ELEGANCE AND INNOVATION: THE STORY OF STUART WEITZMAN’S INAUGURAL EYEWEAR COLLECTION](https://news-na.safilo.com/blog/stuartweitzman)

 Jul 30, 2024 4:20:40 PM

The launch of Stuart Weitzman’s inaugural eyewear collection with Safilo marks a significant...

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[![](https://news-na.safilo.com/hubfs/optician.png)](https://news-na.safilo.com/blog/moving-frame-inventory-by-thinking-like-a-smart-retailer-2)

## [Valuable Educational Resources for The ECP](https://news-na.safilo.com/blog/moving-frame-inventory-by-thinking-like-a-smart-retailer-2)

 Nov 29, 2023 10:21:26 AM

Carissa Dunphy is an ABO Certified optician who worked in private practice optometry for 14 years...

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[![](https://news-na.safilo.com/hubfs/back%20to%20school%20(1).png)](https://news-na.safilo.com/blog/backtoschool)

## [Back to School: Pro Sales Tips and Strategies on Selling Frames to Parents and Kids](https://news-na.safilo.com/blog/backtoschool)

 Aug 15, 2023 2:54:05 PM

Robin Brush is the Training and Education Manager for Safilo North America, providing educational...

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[![](https://news-na.safilo.com/hubfs/header-1.png)](https://news-na.safilo.com/blog/optical-retailing)

## [Optical Retailing](https://news-na.safilo.com/blog/optical-retailing)

 Jul 27, 2023 2:53:20 PM

Nancy Dewald is the Founder of Lead Up Training & Consulting. Voted one of Optical’s most...

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[![](https://news-na.safilo.com/hubfs/_MG_1158%5B1%5D.jpg)](https://news-na.safilo.com/blog/behind-the-frame-meet-our-carrera-head-designer)

## [Behind the Frame: Meet our Carrera Head Designer](https://news-na.safilo.com/blog/behind-the-frame-meet-our-carrera-head-designer)

 Jun 28, 2023 2:34:08 PM

We are in such a unique industry as frames have a functional job but they also can be the first...

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[![](https://news-na.safilo.com/hubfs/1-Mar-14-2023-03-13-44-1716-PM.png)](https://news-na.safilo.com/blog/moving-frame-inventory-by-thinking-like-a-smart-retailer)

## [Moving Frame Inventory By Thinking Like A Smart Retailer](https://news-na.safilo.com/blog/moving-frame-inventory-by-thinking-like-a-smart-retailer)

 Mar 14, 2023 11:46:20 AM

Trudi Charest is the Co-Founder of Marketing4ECPs, a digital marketing agency for eye care...

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